British label Joseph presented their first ever runway show earlier this year at LFW showcasing the AW14 collection. Last month they held their press day and invited me to their head quarters to view the collection up close. This season Joseph kept vintage Britain at the forefront whilst infusing a western theme with tasselled bags, coats, scarves and even neck ties. The vintage feel came in an empowering statement pixelated knitcheck twin set (sweater and legging combo above) which although one would probably never wear head to toe around London, paired separately creates a cool, laid back British heritage feel. All of this was juxtaposed against a modern day rock chick vibe with biker jackets, oversized chunky knits and beanies. The masculine colour palette was kept dark with hints of grey, navy and red. The highlight for me was the red
blurred check biker coat, such a statement! One thing I know for sure is, this fall the Joseph girl will definitely be keeping chic and
cosy whilst emulating a fierce look not to be reckoned with!
What do you think of the collection? You can take a look at their SS14 styles here.
