London Fashion Week SS14 Day 1 - show highlights

FYODOR GOLAN

Although the rain came pouring down in true British style on the first day of London Fashion Week, I braved the weather and headed to my first show of the season, Fyodor Golan.

Fyodor Podgorny and Golan Frydman

Fyodor Podgorny and Golan Frydman

Design duo Fyodor Podgorny and Golan Frydman produced a dynamic collection which featured ''FG'' initialled logo sweaters (maybe the next big thing) juxtaposed against multicoloured ostrich feather and chiffon skirts, fashionable motorcycle 2 pieces in white and yellow, and fitted dresses worn with bomber jackets. The addition of 90s rave smiley faces attached to a bralet (so cool) and bright pink lips made the theme playful yet chic! The colour palette was yellow, white, nude and pale blue. Overall a very pretty, ready to wear sporty collection which makes me look forward to Spring.

J JS LEE

A quick stop off for breakfast then I made my way to Jackie Lee's runway show at Somerset house. Part of the NewGen sponsorship, Lee designed her ''Jellyfish'' range by staying true to her signature style of minimalist tailoring incorporated with gingham and perforated edges. The first look was a candy pink ensemble (below) with peter pan collar details. If you love pink then you can dance for joy as not only is this a top trending colour for autumn winter, it looks like it will be continuing for spring summer too! This was another very wearable collection...seems the fashion insiders are definitely taking note of our city needs.

EUDON CHOI

I had been anticipating this show due to Eudon Choi's amazing reviews from previous seasons and so you can imagine just how ecstatic I was when the invite dropped through my door. One of my fave shows as my two print loves of floral and stripes were clashed together in a feminine way.  His collection featured kimono sleeves, bias cuts, and flatforms worn with socks while keeping his masculine expertise at the fore front by pairing corsets with button up shirts. Watch this space for the Choi takeover in his upcoming calloboration with River Island.

JASPER CONRAN

Although I didn't get to view this show held at the Saatchi Gallery in the flesh, I did manage to get some snaps from their brand PR. Conran has a knack of creating timeless pieces that we Brits like to wear. Peter pan collars in ladylike styles depicted against a black and white artistic backdrop allowed the colours and prints of the range to really pop. The black maxi dress just exudes chic and sophistication, I could do with one of these in my closet! Worn with simple tousled hair allowed the clothes to do the talking.

Photos: taken by me, LFW, c/o Jasper Conran

Marsha C xoxo

Fyodor Podgorny and Golan Frydman